Facebook after the social network era

Facebook after the social network era

Ten years from now means 2036, not some misty future with floating holograms and cartoon versions of ourselves at virtual parties. The useful way to think about Facebook’s future is much less theatrical. Facebook is likely to remain huge, but it will matter in a different way. It will probably be less central as a place people visit to post public life updates, and more important as a social utility layer inside Meta’s wider system of identity, recommendations, groups, messaging, buying, selling, creator distribution, and AI assistance. That direction is not guesswork pulled from thin air. Meta’s own product leadership says Facebook’s future rests on young-adult use and AI-enabled social discovery, while Mark Zuckerberg has said Facebook still has more than 3 billion monthly actives and that the company wants to grow its cultural influence again.

That combination matters. A platform with billions of users does not need to “come back” in the way a dying platform does. It needs to change jobs. Facebook’s present already shows that shift. Meta is rebuilding friend-focused surfaces such as the Friends tab, feeding more of the main experience through recommendation systems, tying Meta AI more closely to what users see, and extending Facebook’s role in commerce, creators, and teen safety controls. The company’s 2025 results also show that Meta still has the cash flow and scale to keep reshaping its products aggressively, including a planned $115 billion to $135 billion in capital expenditure for 2026, much of it tied to AI and infrastructure.

The strongest forecast, then, is not that Facebook disappears, nor that it returns to 2011. It becomes less of a single social network and more of a programmable social environment. Parts of it will feel more personal, parts more automated, parts more transactional, and parts more tightly controlled than users are used to today. The old Facebook was organized around your friend graph and your own posting. The Facebook of 2036 will probably be organized around what Meta’s systems think you need, who you trust, what your communities are doing, and what its AI can do for you in the moment.

Facebook will survive by becoming less central

The most common bad prediction about old platforms is that they vanish once they stop being culturally dominant. That is not usually what happens. They become less fashionable, more embedded, and harder to replace than critics expect. Email lost glamour and gained permanence. LinkedIn became a habit rather than a sensation. Facebook looks headed for the same kind of second life, just at a much larger scale. Zuckerberg told investors in early 2025 that Facebook was used by more than 3 billion monthly actives and that Meta was focused on growing its “cultural influence,” while Meta’s own Facebook leadership said the platform was being rebuilt around young adults and AI-driven discovery. Those are not the words of a company planning to let Facebook drift into maintenance mode.

What Meta seems to understand is that Facebook no longer needs to win the entire social internet to stay valuable. It only needs to stay useful in the places where it still has structural advantages: identity, groups, local activity, commerce, cross-generational reach, and a huge installed base. Tom Alison’s 2024 statement on Facebook’s future was unusually revealing because it did not promise a nostalgic return to the old news feed. It framed Facebook as a tool for social discovery, especially for life transitions such as moving, getting a first apartment, finding local businesses, joining communities, and using Marketplace or Dating. That is a narrower and more practical role than “the place where everyone hangs out,” but it is also harder for rivals to copy well at Meta’s scale.

That is why Facebook in 2036 is likely to feel less central in conversation and more central in infrastructure. People may mention TikTok, whatever comes after TikTok, YouTube, games, chat apps, or AI-native networks more often in culture. But Facebook can still sit behind everyday life: the group for a school, a neighborhood buy-and-sell exchange, a local event, a birthday reminder, a parent network, a niche hobby community, a used sofa search, a creator page, a login identity, a Messenger thread, a customer service interaction, a recommendation surfaced by AI, or a public profile that still carries social proof. If that sounds less romantic than the old Facebook dream, it is. It is also more durable.

What Facebook is likely to keep and what it will shed

Likely stronger in 2036Likely weaker in 2036
Groups, local communities, and MarketplaceThe old habit of posting routine life updates to a broad public feed
AI-assisted discovery and recommendationsA feed dominated by content from people you explicitly follow
Cross-app identity across Meta’s servicesFacebook as the single center of youth culture
Creator distribution and practical monetizationHeavy dependence on text-first posting as the default mode
Utility features tied to moving, buying, parenting, organizing, and local lifeThe sense that Facebook is one product with one clear purpose

That split helps explain why Facebook may still be powerful in 2036 even if it feels less glamorous than it did in its peak years. A mature platform does not need to own culture to own habits. Meta appears to be steering Facebook toward habit-heavy use cases where scale, trust signals, and data depth still matter.

The feed will grow more synthetic and more personal

A decade from now, Facebook’s main feed will almost certainly contain more machine-assembled experience and less straightforward social chronology. That process is already well underway. Meta says it has upgraded Reels and Feed ranking technologies, wants the world’s best recommendation technology, and has been expanding the role of AI across video, feed recommendations, and user interaction. It also said in late 2025 that interactions with Meta AI would start shaping the content and ads people see across its platforms. That means the future feed is not merely “algorithmic” in the old sense. It is becoming behaviorally inferred across more surfaces, including what users ask the company’s AI systems.

That is a bigger change than it sounds. The classic Facebook feed was built around your friend graph plus a ranking layer that decided which of those posts deserved attention. The emerging version looks more like a relevance engine with a social skin. Meta’s transparency language says the Facebook Feed AI system orders posts by predicting what users will find most valuable and relevant. Pair that with Meta’s plan to use AI-feature interactions as recommendation signals, and the direction becomes fairly clear: the feed will know more about inferred intent, not just declared interest. In 2036, that could mean a feed that constantly blends friend posts, community posts, local signals, creator content, commercial suggestions, and AI-generated assistance around what Meta thinks you are trying to do.

The danger is obvious. A feed built this way can become eerily helpful, commercially aggressive, and socially flattening at the same time. If the system gets good enough, it may feel less like browsing a network and more like moving through a stream designed to keep reducing friction around attention, purchases, information, and contact. Ask about hiking in Meta AI, and Meta says that may become a signal for what content and ads you see. Ask about a city, and the newer Muse Spark rollout says Meta AI can surface local public posts and richer context. Stretch that out to 2036 and the feed starts to look like a social-search layer, not just a media feed.

Still, Meta has shown one limit it seems to understand. In 2025 it introduced a Friends tab made up entirely of content from friends. That move only makes sense if Meta knows many users still want one space that is recognizably social rather than purely recommended. The likely outcome is a split product. The main feed becomes more synthetic, smarter, and more commercially aware. Friend-heavy spaces remain available as a kind of relief valve. Facebook in 2036 may feel less like one feed and more like a set of layered modes: friends, discovery, communities, commerce, and AI-assisted action.

Private sharing will matter more than public posting

One of the easiest mistakes people make about Facebook is assuming its future depends on public posting volumes alone. Meta’s own product notes suggest the opposite. In 2024, Facebook leadership said private sharing was growing at more than 80% year over year, which is why the platform added easier ways to send videos to people on Facebook or through apps such as WhatsApp. That is a revealing signal. It suggests the social action is often not the public post itself. It is what happens after discovery: forwarding, replying, sharing into a smaller circle, pulling someone into a Messenger thread, or dropping a piece of content into a group chat.

That shift points to a Facebook in 2036 where public identity still matters, but private and semi-private movement carries more weight. Think less about the platform as a big stage and more as a switching system between public discovery and private reaction. Someone sees a Reel, a Marketplace item, a local event, a school notice, a creator clip, or an AI-generated recommendation. The visible artifact lives on Facebook. The real conversation moves into Messenger, WhatsApp, or a small group. Meta already operates that stack. Over ten years, the company has every reason to make it tighter.

That will likely make Facebook feel calmer in one sense and stranger in another. Calmer, because many of the most meaningful interactions will move away from public performative posting. Stranger, because users will often encounter evidence of social life without seeing the social life itself. A public post may show strong engagement while most of the actual conversation lives elsewhere. A group may drive local action that never trends outside that group. A recommendation may spread through Messenger and WhatsApp even if the original Facebook surface remains quiet. That makes the platform harder to read culturally, which may already be happening. A network can remain deeply used while feeling less publicly alive than its traffic suggests.

The long-term effect is that Facebook becomes more relational behind the scenes. It will still have public pages, public creators, public feeds, and public comments. Yet more of its real value may come from helping users move smoothly between public discovery and private coordination. For families, schools, neighborhoods, organizers, parents, and older users especially, that makes the platform stickier than outsiders often assume. Public posting can decline without killing the system if the system still handles the practical work of connection.

Groups, local life, and Marketplace will keep the app useful

If Facebook is still strong in 2036, a large part of the reason will be that it remains unusually good at messy real-world coordination. Meta’s own product strategy for Facebook leans into exactly that. Tom Alison described young adults using Facebook for furniture deals on Marketplace, exploring interests in Groups, connecting with local communities and small businesses, and using practical features attached to major life transitions. That may sound less glamorous than entertainment feeds, but it is where platforms become hard to quit. A dancing short-form app is easy to replace. A network that contains your town, your school parent group, your secondhand market, your club, and your aunt’s event invitation is not.

Marketplace is especially important because it gives Facebook a reason to remain part of ordinary life even for users who do not post much. Meta said in March 2026 that Facebook Marketplace sees more than 3.5 million listings posted every day in the US and Canada, and it added Meta AI tools to help sellers draft listings, suggest prices, handle buyer inquiries, and summarize seller histories. That tells you two things. First, Marketplace still has real scale. Second, Meta sees AI not just as a content tool but as a way to lower friction in transaction-heavy parts of Facebook. By 2036, Marketplace could feel much more like a hybrid between classifieds, lightweight ecommerce, trust scoring, and AI-assisted local search.

Groups fit the same logic. They are not flashy, but they are stubbornly useful. Groups can hold school communities, fandoms, neighborhood disputes, gardening knowledge, political activism, buy-sell circles, volunteer networks, faith communities, and local expertise. What Facebook can still do better than many rivals is combine identity, persistence, moderation tools, discovery, and scale in one place. That gives it a different job from creator-first apps or private chat apps. In 2036, Groups are likely to matter even more if the rest of the social web becomes more fragmented, AI-saturated, or transient. People will keep needing containers for recurring community life.

The catch is quality. Groups and Marketplace are only defensible if Facebook can keep scams, impersonation, low-quality AI slop, and commercial abuse from overwhelming them. That challenge is not small. Still, Meta’s newest Marketplace features show it already sees trust as part of product design, not just policy language. AI-generated summaries of seller history, visible ratings, and more structured listing flows are signs of a platform trying to make trust legible. In 2036, the winners in social commerce will not just have reach. They will have believable trust signals. Facebook has the chance to build them because it still has age, identity depth, and long social memory on its side.

A stricter Facebook will emerge for younger users

The question of whether young people “use Facebook” can be misleading because the answer depends on what kind of use you mean. Pew’s 2024 teen research found that only 32% of U.S. teens say they use Facebook at all, down sharply from 71% in 2014–2015, and just 20% report daily use. That is a steep collapse in prestige and frequency among teens. Any honest forecast for 2036 has to start there. Facebook is not likely to regain youth dominance in the old sense. The era when it functioned as the default public square for teens is gone.

Yet Meta is not treating that decline as a surrender. In 2024, the company said more than 40 million young adults in the U.S. and Canada were daily active users, the highest level in three years, and it described Facebook’s future explicitly in terms of building for the “next generation of social media consumers.” That tells you where the company sees an opening. It is probably not chasing the youngest users as a free-form social playground. It is trying to make Facebook useful to people moving into early adulthood, where local life, housing, groups, jobs, dating, and practical discovery matter more than pure trend participation.

For younger teens, the likely future is not a looser Facebook but a tighter, more governed one. Meta expanded Teen Accounts to Facebook and Messenger in 2025, with built-in protections around contact, content exposure, time spent, and sensitive imagery. The company said it had at least 54 million active Teen Accounts globally across Meta apps and that teens under 16 would face default restrictions unless parents approved changes. Stretch that line forward and Facebook in 2036 probably looks heavily age-tiered. Teen users may see a version with stricter defaults, stronger nudges, less reach, limited live features, more parental controls, and narrower recommendation freedom than adults.

That will change the product in subtle ways. A single universal Facebook experience is less likely than a segmented Facebook, where age, risk, region, and regulation shape what the app can do. That is also one place where Europe, the U.K., the U.S., and other jurisdictions may diverge sharply over the next decade. Users will not all be on the same Facebook in the same sense. Policy pressure around youth well-being has moved too far for that. The likely result is a platform that feels more like a regulated public utility for younger users and a more open social-commercial system for adults.

Trust will become the platform’s hardest product problem

The hardest thing about Facebook in 2036 may not be growth, monetization, or even competition. It may be believability. A social platform filled with AI-generated text, image, audio, and video will have to solve a problem earlier versions of Facebook only partly faced: helping users decide what is real, who is real, and which signals deserve trust. Meta already acknowledges the scale of the problem. In 2024 it widened its approach to labeling AI-generated or AI-altered content, moving toward “AI info” labels and broader context rather than a narrow manipulated-media rule built for an earlier era.

That is progress, but it is not a finished solution. In March 2026, the Oversight Board said Meta needed stronger rules for deceptive generative AI during conflicts, criticized weak labeling pathways, and said Meta should build clearer standards, stronger detection, and more consistent provenance systems. The Board also highlighted a case in which abusive or inauthentic accounts stayed active until scrutiny forced action. That is a serious warning for the next decade. Facebook cannot become more AI-rich and more recommendation-heavy without raising the cost of being deceived on the platform. If AI content becomes easier to make than to verify, trust erodes faster than engagement metrics show.

Meta’s moderation direction adds another layer of uncertainty. In 2025, the company ended its third-party fact-checking program in the United States and moved toward Community Notes there, saying the approach would be less biased and more crowd-based. That may reduce some complaints about central gatekeeping, but it also makes Facebook’s long-term information environment more dependent on whether distributed context systems can work at scale under pressure. If they fail, Facebook could become more useful for entertainment and commerce while becoming less reliable for contested public reality.

So the Facebook of 2036 may be full of better provenance tools, richer labels, more account history signals, AI disclosure metadata, and layered trust cues. It may need all of them. Users will likely judge the platform less by its abstract speech principles than by a simpler test: Can I tell what I am looking at, and does the platform help me avoid being conned or manipulated? Any future in which Facebook remains deeply woven into community life, commerce, politics, and AI assistance depends on answering that question better than it does today.

Creators, shopping, and services will pull Facebook closer to transactions

A decade from now, Facebook’s public surfaces are likely to feel more commercial than they once did, but not in the crude sense of “more ads everywhere.” The deeper shift is that Facebook is moving closer to actions with measurable value: buying, selling, recommending, joining, subscribing, messaging a business, or following a creator whose work carries purchase intent. Meta’s product notes already point in that direction. Facebook leadership said it had made it easier for anyone to become a creator, that Professional Mode had grown to over 100 million daily active users within 18 months, and that monetization had been expanded across photos, videos, and text.

That direction has only accelerated. In March 2026, Meta said Facebook paid creators nearly $3 billion in 2025, up 35% from the year before, and that 60% of total payout went to Reels while the rest went to Stories, photos, and text posts. That is a striking detail because it shows Facebook is not only a video machine. It is trying to keep multiple content formats economically alive. Over the next decade, that could matter a lot. A platform that pays across text, photos, short video, longer video, and community-driven formats has more room to absorb shifts in taste than a single-format app does.

The stronger prediction is that Facebook in 2036 will be transaction-aware almost everywhere. A local group may turn into a sale. A creator clip may move into a subscription or purchase. An AI recommendation may sit beside public posts from people near a restaurant or destination. A Marketplace interaction may carry profile summaries and seller history at the top of the page. Facebook may not become a closed shopping mall. That is not necessary. It only needs to reduce the distance between social attention and useful action. Meta’s newest AI features already point in that direction by blending discovery, recommendation, listing, and reply assistance.

That will make Facebook feel more utilitarian. Some users will hate that. Others will barely notice, because utility is precisely why they still use the platform. The old fantasy of a purely social web has been fading for years. In its place is a more mixed system where community, media, and commerce keep collapsing into each other. Facebook is well positioned for that blend because it still holds identity, conversation, listings, creators, pages, and advertiser demand in one ecosystem.

Facebook will spill out of the phone and into Meta’s hardware

One of the boldest and most plausible parts of Meta’s long-term strategy has less to do with the Facebook app itself than with the devices around it. Zuckerberg said in Meta’s 2024 earnings call that it was hard to imagine that a decade or more from now all glasses would not basically be AI glasses, and Meta’s 2025 “personal superintelligence” vision said devices such as glasses that understand what we see and hear could become our primary computing devices. Those are not throwaway remarks. They describe the environment in which Facebook could look radically different by 2036.

If that happens, Facebook will stop being only a screen-bound app and become part of a persistent contextual layer. Meta’s new Muse Spark rollout says the model will power Facebook, Messenger, Instagram, WhatsApp, and AI glasses, and that it can pull context from content and community posts. That makes Facebook’s future easier to imagine. You are wearing glasses, you ask about a local issue, a store, a school event, a furniture price, a restaurant, a neighborhood concern, or a niche hobby. What comes back is not a generic web result. It is a stitched response built partly from Facebook communities, public posts, Marketplace history, creator content, and your own network signals.

That does not mean the metaverse vision in its old, heavy form becomes the center of Facebook’s future. The more believable path is lighter and more mundane. Ambient AI beats immersive fantasy for most people most of the time. Users are more likely to accept Facebook as a background layer in glasses, voice interaction, search, and everyday assistance than as a full-time virtual world. Meta seems to have learned that. Its own superintelligence language is about personal agency, context, creation, and connection, not only simulated worlds.

By 2036, that may change what “using Facebook” even means. Someone might rely on Facebook’s local groups, event knowledge, seller trust signals, creator clips, family updates, and community intelligence without opening a classic Facebook feed very often. The platform then becomes less a destination and more a social data layer that Meta can summon across interfaces. If that happens, people will argue about whether Facebook is still Facebook. Meta probably will not care, as long as the underlying graph, attention, and monetization systems keep working.

The company around Facebook will matter more than Facebook itself

Any forecast about Facebook’s next decade has to account for the fact that Facebook is no longer the whole company. It is one major product inside a much larger machine. Meta’s 2025 full-year results showed $200.97 billion in revenue, 3.58 billion family daily active people, and planned 2026 capital expenditure of $115 billion to $135 billion. That is the balance sheet behind the forecast. Facebook’s future is not being funded like a legacy media property clinging to relevance. It is being funded like a core asset inside one of the world’s richest attention businesses.

That strength gives Meta room to keep changing Facebook even if some experiments fail. It also means Facebook’s future will be shaped by company-level bets that reach beyond the app: AI infrastructure, ad systems, hardware, business messaging, creator economics, and cross-product identity. A user in 2036 may be experiencing the effects of Meta’s AI and regulatory strategy more than the effects of any single Facebook product decision. That is another reason the platform may feel less coherent as a standalone object. It will be pulled by priorities set across Meta’s whole stack.

Regulation will keep pushing back. The European Commission designated Facebook, Instagram, WhatsApp, Messenger, and Meta Ads under the Digital Markets Act framework, and the FTC’s monopoly case against Meta remained pending as of January 2026 on the FTC’s case page. Even where legal outcomes shift, the larger point remains: Facebook’s next decade will unfold under constant antitrust, youth-safety, privacy, and competition scrutiny. That tends to produce products with more consent layers, more region-specific behavior, more interoperability pressure, and fewer assumptions that one company can quietly dictate every rule of distribution.

That pressure will not kill Facebook. It will make it more uneven and more negotiated. The future platform will likely be shaped by courts, regulators, parents, creators, advertisers, and hardware realities as much as by product designers. The old Facebook expanded like an empire. The Facebook of 2036 is more likely to evolve like a regulated, commercial, AI-driven social utility. That sounds less romantic. It also sounds a lot closer to what the platform is becoming already.

A smaller cultural role and a deeper infrastructural role

The cleanest forecast is this: Facebook will still be here in 2036, but people will misunderstand what it is because they will keep comparing it to its former self. They will ask whether it is still cool, still dominant, still the place where culture starts. Those questions will matter less than they once did. A platform can lose cultural centrality and gain infrastructural depth. Facebook looks positioned for exactly that trade.

It will likely be more AI-shaped, more segmented by age and regulation, more practical in local and commercial use, more dependent on trust signals, more intertwined with messaging, and more present across devices beyond the traditional phone app. Public posting will not disappear, but it will no longer define the whole system. Groups, recommendations, private sharing, creators, AI assistance, and commerce will carry more of the weight. The old Facebook was a place to publish yourself. The future Facebook is more likely to be a place that helps you do things with other people. That is a less dramatic identity. It may also be the only one with a real future.

The sharpest irony is that Facebook may become most powerful again once it stops trying to feel like the center of the internet. If it settles into the job of being the practical, identity-rich, AI-assisted social layer beneath everyday coordination, it can remain deeply embedded for another decade. Not beloved in the old way. Not culturally unrivaled. But stubborn, useful, and hard to replace. That is what maturity looks like for platforms that survive their own mythology.

FAQ

Will Facebook still be popular in 2036?

Probably yes in raw scale, though not in the old sense of being the universal center of online culture. Meta said in early 2025 that Facebook had more than 3 billion monthly actives, and the company’s broader Family of Apps reached 3.58 billion daily active people by December 2025. The stronger forecast is that Facebook remains massive while becoming more utility-like and less culturally central.

Will young people use Facebook in ten years?

Some will, but the mix will look different. Pew found that only 32% of U.S. teens use Facebook at all and 20% use it daily, far below its standing a decade earlier. Meta’s own bet is more on young adults than on teen cultural dominance, with product changes tied to moving, local life, Marketplace, Groups, and dating.

Will Facebook become mostly AI-generated content?

Not mostly, but much more of the experience will be AI-shaped. Meta is already using stronger recommendation systems, connecting Meta AI to feed behavior, and rolling out Muse Spark across Facebook and its other products. The future feed will probably blend human posts, community signals, creator content, and AI-assisted context much more tightly than it does now.

Will Facebook matter more as a marketplace than as a social feed?

Marketplace is likely to become one of the platform’s strongest reasons to stay useful. Meta says Marketplace sees more than 3.5 million listings a day in the U.S. and Canada, and it is adding AI tools for listing, pricing, and buyer communication. That does not replace the social side, but it makes Facebook more practical and harder to quit.

Will Facebook become safer or more controlled for teenagers?

Almost certainly more controlled. Meta has already expanded Teen Accounts to Facebook and Messenger with built-in protections around contact, content, time use, and sensitive material. Over the next decade, age-based versions of the platform are more likely than one fully open experience for everyone.

Will misinformation and fake AI content get worse on Facebook?

The risk is real. Meta has expanded AI-content labeling and moved to Community Notes in the U.S., but the Oversight Board has also said the company needs stronger rules and detection for deceptive AI content. Facebook’s future depends heavily on whether it can make trust signals clearer than they are today.

Could Facebook stop being an app and become more of a background service?

That is one of the most plausible long-term outcomes. Meta’s AI and hardware strategy points toward glasses, assistants, and context-aware computing, while Muse Spark is being rolled out across Facebook, Messenger, WhatsApp, Instagram, and AI glasses. In 2036, “using Facebook” may often mean drawing on Facebook’s communities, identity, and signals through other interfaces.

Author:
Jan Bielik
CEO & Founder of Webiano Digital & Marketing Agency

Facebook after the social network era
Facebook after the social network era

This article is an original analysis supported by the sources cited below

The Future of Facebook
Meta’s clearest public statement on how Facebook is being rebuilt around young adults, social discovery, AI recommendations, creators, video, and private sharing.

Bringing the Magic of Friends Back to Facebook
Meta’s 2025 announcement of the Friends tab, showing that friend-first interaction still matters inside a recommendation-heavy product.

Meta Reports Fourth Quarter and Full Year 2025 Results
Meta’s official financial release for 2025, useful for scale, ad growth, daily active people, and AI infrastructure spending.

META Q4 2024 Earnings Call Transcript
An important primary source for Zuckerberg’s remarks on Facebook’s more than 3 billion monthly actives, “OG Facebook,” video growth, and AI glasses.

Improving Your Recommendations on Our Apps With AI at Meta
Meta’s explanation of how interactions with its AI features will shape recommendations and ads across Facebook and other apps.

Facebook Feed AI system
Meta’s Transparency Center page describing the AI system that orders Facebook Feed by predicted relevance and value.

Teens, Social Media and Technology 2024
Pew’s latest broad study on teen platform use, frequency, and constant-online behavior.

Teens and Social Media Fact Sheet
Pew’s historical and demographic snapshot showing Facebook’s decline among teens compared with earlier years.

We’re Introducing New Built-In Restrictions for Instagram Teen Accounts, and Expanding to Facebook and Messenger
Meta’s announcement of Teen Accounts on Facebook and Messenger, useful for forecasting a more age-tiered platform.

Facebook Marketplace’s New Meta AI Tools Make Selling Faster and Easier
Meta’s latest Marketplace update, showing how Facebook’s commerce layer is being rebuilt with AI and visible trust signals.

Creator Fast Track: A New Way to Quickly Grow Your Audience and Earn Money on Facebook
Meta’s 2026 creator update with payout figures and evidence that Facebook remains serious about creator economics.

Our Approach to Labeling AI-Generated Content and Manipulated Media
Meta’s policy explanation for broader AI-content labels and its shift toward context-based treatment of manipulated media.

Testing Begins for Community Notes on Facebook, Instagram and Threads
Meta’s description of its Community Notes rollout in the United States after ending third-party fact-checking there.

Board Calls for New Rules on Deceptive AI During Conflicts
An independent Oversight Board decision highlighting gaps in Meta’s current handling of deceptive AI-generated content.

Introducing Muse Spark: MSL’s First Model, Purpose-Built to Prioritize People
Meta’s announcement of its new AI model and its rollout across Facebook, Messenger, Instagram, WhatsApp, and AI glasses.

Personal Superintelligence for Everyone
Meta’s high-level public framing of its long-term AI vision and personal-assistant strategy.

Personal Superintelligence
Mark Zuckerberg’s longer statement on AI glasses, personal superintelligence, and the idea that future computing will center more on creating and connecting.

2025 Meta DMA compliance workshop
European Commission material showing Meta’s gatekeeper status under the Digital Markets Act and the continuing compliance process around Facebook and related services.

Facebook, Inc., FTC v. (FTC v. Meta Platforms, Inc.)
The FTC’s case page for its antitrust action against Meta, useful for understanding the regulatory pressure that will shape Facebook’s next decade.