6 terms
A CMP (consent management platform) collects, stores and enforces visitor choices about cookies and tracking so that data processing follows recorded consent.
A consent banner is the website notice that asks visitors to accept, reject or customize cookies and tracking before any optional data is collected.
A cookie is a small piece of data a website stores in the browser and receives back on later requests, used for sessions, preferences and tracking.
A cookie policy is the public notice that explains which cookies and similar trackers a website uses, why, for how long and how visitors control them.
A first-party cookie is a cookie set by the website a visitor is actually browsing, used for sessions, preferences and analytics under consent rules.
A third-party cookie is set by a domain other than the visited site, enabling cross-site tracking and therefore usually requiring prior user consent.