CAC, or customer acquisition cost, is the average sales and marketing spend needed to win one new paying customer in a given…
CLV in performance marketing is customer lifetime value: the net profit a customer is expected to generate over the whole relationship with…
Competitor analysis in market research is the structured study of rival firms' offers, strategies and strengths to inform positioning and decisions.
Content strategy is the plan that decides what content an organization creates, for whom and why, and how it is produced, distributed,…
Conversion rate is the share of visitors, clicks or users who complete a defined goal action, a core efficiency metric in performance…
Conversion tracking records valuable user actions such as purchases or sign-ups and links them to the campaigns and channels that led to…
Cost per lead (CPL) is the average marketing spend needed to generate one lead, calculated by dividing campaign cost by the number…
CPA in digital advertising is cost per acquisition: the average ad spend needed to win one defined conversion, such as a sale,…
CPC, or cost per click, is the price an advertiser pays for each click on a digital ad, set by auctions, bids…
CPM, or cost per mille, is the price an advertiser pays for one thousand ad impressions, the standard unit for buying reach…
The customer journey in marketing is the full sequence of stages and touchpoints a person goes through, from first awareness of a…