Chat history retention defines how long an AI assistant provider stores conversations, in which copies, for what purposes and how deletion really…
A CMP (consent management platform) collects, stores and enforces visitor choices about cookies and tracking so that data processing follows recorded consent.
A consent banner is the website notice that asks visitors to accept, reject or customize cookies and tracking before any optional data…
Consent mode is a tagging mechanism that passes users' cookie consent choices to analytics and advertising tags so they adjust storage and…
Consent withdrawal is a person's right to revoke previously given consent at any time, as easily as it was given, ending processing…
Contextual advertising selects ads based on the content of the page or app being viewed rather than on a profile of the…
A cookie is a small piece of data a website stores in the browser and receives back on later requests, used for…
A cookie policy is the public notice that explains which cookies and similar trackers a website uses, why, for how long and…
Cookieless measurement estimates marketing reach, conversions and campaign impact without browser cookies that identify individual users across visits.
Cross-site tracking is the practice of following one person across unrelated websites by linking identifiers to build a profile of browsing behavior.