7 terms
Business intelligence is the set of processes, data models and tools that turn organizational data into reports, dashboards and decision support.
Cohort analysis groups users by a shared starting event, such as signup month, and tracks how each group behaves over time to reveal retention trends.
Descriptive analytics summarizes historical data into counts, totals, rates and trends that show what happened in a business or process over a period.
Diagnostic analytics is the stage of data analytics that explains why a metric changed, using drill-down, segmentation and correlation analysis.
Funnel analysis in analytics measures how many users complete each step of a defined sequence and where they drop off before the goal.
A KPI (key performance indicator) is a metric with a target that analytics teams use to show whether a business is progressing toward a critical objective.
Predictive analytics uses historical data, statistical models and machine learning to estimate future outcomes and guide business decisions in analytics.