Gaming

Game business models

How games are sold and monetized.

Terms

3 terms

  • Battle pass

    A battle pass is a time-limited tiered reward track in a game, bought once per season and unlocked through play, that monetizes engagement over weeks.

  • Free-to-play

    Free-to-play is a game business model in which the full game is free to download and revenue comes from optional purchases, subscriptions or advertising.

  • Microtransaction

    A microtransaction is a small in-game purchase of items, currency, content or convenience made with real money inside a game after its initial access.