6 terms
Consent mode is a tagging mechanism that passes users' cookie consent choices to analytics and advertising tags so they adjust storage and data collection.
Contextual advertising selects ads based on the content of the page or app being viewed rather than on a profile of the person viewing it.
Cookieless measurement estimates marketing reach, conversions and campaign impact without browser cookies that identify individual users across visits.
First-party data is information an organization collects directly from its own customers and audiences through its own channels, with a direct relationship.
Google Privacy Sandbox was a Chrome and Android program of ad-targeting and measurement APIs meant to replace third-party cookies, retired 2025.
Zero-party data is information a customer intentionally and proactively shares with a brand, such as preferences, intentions and personal context.