6 terms
An advertising ID is a resettable device identifier that mobile operating systems give apps for ad targeting, measurement and attribution, subject to consent.
Bounce tracking routes a user through a tracker's domain during navigation so the tracker can set and read first-party cookies and follow users across sites.
Cross-site tracking is the practice of following one person across unrelated websites by linking identifiers to build a profile of browsing behavior.
Device fingerprinting is a tracking technique that identifies a browser or device by combining many configuration attributes instead of storing a cookie.
A tracking pixel is a tiny, usually invisible image or request embedded in a page or email that reports views and actions to a third-party server.
Web tracking is the collection and linking of data about a person's browsing activity across pages, sessions and websites to measure or profile behavior.