7 terms
Brand guidelines are the documented rules for applying a brand's logo, color, typography, imagery and voice consistently across every touchpoint.
Brand identity is the deliberate system of meaning, voice and visual assets an organization designs to express who it is and be recognized consistently.
Brand typography is the defined set of typefaces, styles and usage rules that gives a brand a consistent, recognizable voice across all its communication.
A logo in brand design is the distinctive graphic mark, wordmark or combination that identifies an organization and anchors its visual identity.
A logomark is the symbol part of a logo, a graphic brand mark without letters that identifies a brand on its own once people recognize it.
Visual identity in brand design is the coordinated system of logo, color, typography and imagery that makes a brand recognizable across every touchpoint.
A wordmark in brand design is a logo made only of the brand name set in distinctive, usually custom typography, with no separate symbol.