7 terms
Alignment in design is the placement of elements along shared edges, centers or lines, creating visual order and showing which elements belong together.
Balance in design is the distribution of visual weight across a composition so that no area feels heavier, louder or more unstable than intended.
Contrast in design is the visible difference between elements in value, color, size, weight or shape that creates emphasis, structure and readability.
Proximity is the design principle that elements placed close together are perceived as a group, making spacing a primary tool for organizing layouts.
Repetition in design is the deliberate reuse of visual elements such as colors, type styles and shapes to create unity, rhythm and recognizable patterns.
Visual hierarchy is the ordering of design elements by visual weight so that viewers notice, read and act on information in the intended sequence.
Whitespace is the empty space between and around elements in a layout, used in design to group content, guide attention and improve readability.