6 terms
Average order value (AOV) is total e-commerce revenue divided by the number of orders, showing how much a customer spends per completed purchase.
Cart abandonment is when online shoppers add products to the cart but leave without buying, a key conversion metric for every e-commerce store.
Checkout optimization is the systematic improvement of an online store's checkout flow to raise completed orders by removing friction, doubt and errors.
A conversion funnel in e-commerce models the steps shoppers take from first visit to purchase and shows where and how many of them drop out.
CRO (conversion rate optimization) is the systematic e-commerce practice of increasing the share of store visitors who complete a purchase or goal.
A landing page is a focused web page built for one campaign and one action, designed to turn visitors from an ad, email or link into…