6 terms
B2B e-commerce is the online sale of goods and services between businesses, built around negotiated prices, account roles, approvals and invoicing.
DTC in e-commerce means direct-to-consumer: a model in which a brand sells its own products straight to end customers without retail intermediaries.
A marketplace in e-commerce is a platform where many independent sellers offer goods to buyers, while the operator runs the storefront, search and payments.
Omnichannel in e-commerce is a retail model that connects online stores, apps and physical shops into one consistent customer experience.
An online store is a website or app where a business presents products, takes orders and accepts payment, forming the core unit of e-commerce.
A shopping cart in e-commerce is the store component that holds selected products, calculates totals and passes the order to checkout and payment.