6 terms
An ad auction is the automated process that decides which ad appears in an available slot and what the advertiser pays, run anew for each impression.
CPA in digital advertising is cost per acquisition: the average ad spend needed to win one defined conversion, such as a sale, lead or signup.
CPC, or cost per click, is the price an advertiser pays for each click on a digital ad, set by auctions, bids and ad quality in…
CPM, or cost per mille, is the price an advertiser pays for one thousand ad impressions, the standard unit for buying reach in digital advertising.
PPC, or pay-per-click, is a digital advertising model in which the advertiser pays each time a user clicks an ad, usually with prices set in real-time…
Retargeting is a digital advertising technique that shows ads to people who already visited a website, used an app or interacted with a brand.