6 terms
Competitor analysis in market research is the structured study of rival firms' offers, strategies and strengths to inform positioning and decisions.
A focus group is a moderated discussion with a small group of selected participants, used in market research to explore attitudes, motivations and reactions.
Market sizing in market research estimates how much revenue or how many customers a market can support, using top-down and bottom-up methods.
NPS, the Net Promoter Score, is a market research metric of customer loyalty based on how likely customers are to recommend a company, scored from -100…
A survey in market research is a structured questionnaire given to a defined sample to measure attitudes, behavior and preferences at scale.
SWOT is a strategic analysis framework in market research that maps an organization's strengths, weaknesses, opportunities and threats to guide decisions.