6 terms
Double opt-in is an email marketing sign-up method in which a new subscriber confirms the address by clicking a link before receiving any mailings.
A drip campaign in email marketing is a prewritten series of automated emails sent on a schedule or after triggers to guide subscribers toward a goal.
Email marketing is the use of permission-based email to inform, nurture and convert subscribers through newsletters, automated sequences and campaigns.
Email segmentation divides a mailing list into groups with shared traits or behavior so each group receives messages that match its needs and interests.
A newsletter in email marketing is a recurring email publication sent on a regular schedule to opted-in subscribers to inform, engage and retain them.
Open rate is the email marketing metric showing the share of delivered emails recorded as opened, measured with a tracking pixel and now heavily distorted.