6 terms
Geotargeting in international SEO means signaling which country a site or section serves, so search engines rank it for searchers in that market.
A hreflang cluster in international SEO is the complete set of language or regional page versions that reference each other through reciprocal hreflang tags.
International URL structure is the way a website organizes country and language versions in its addresses, using ccTLDs, subdomains or subdirectories.
Language targeting is the practice of serving search engines and users the right language version of content, independent of the user's country.
Multilingual SEO is the practice of optimizing a website in several languages so search engines index each version and show the right one to each user.
x-default is the hreflang value that names the fallback URL search engines show users whose language or region matches no listed page version.