SEO

SEO measurement

Terms

6 terms

  • Average position

    Average position in SEO measurement is the mean ranking of a site's topmost result across all impressions, as reported in tools such as Google Search Console.

  • Google Search Console

    Google Search Console is Google's free tool for measuring a site's search performance, checking indexing and fixing issues that limit SEO visibility.

  • Impression

    An impression in SEO is counted each time a link to a site appears in a user's search results, whether or not the user scrolls to…

  • Organic CTR

    Organic CTR is the share of search impressions that turn into clicks on unpaid results, a core SEO measurement metric for snippet appeal and visibility.

  • Organic traffic

    Organic traffic is the volume of website visits that arrive from unpaid search engine results, the core outcome tracked in SEO measurement.

  • Rank tracking

    Rank tracking is the scheduled monitoring of where a website appears in search results for chosen keywords, locations and devices over time.