Creator economy

Audience growth

How creators reach and keep viewers.

Terms

3 terms

  • Audience retention

    Audience retention measures how much of a video or stream viewers actually watch, shown as a percentage curve that reveals where attention drops.

  • Recommendation algorithm

    A recommendation algorithm is the system a platform uses to pick which content each viewer sees, deciding much of a creator's reach and audience growth.

  • Watch time

    Watch time is the total time viewers spend watching a creator's videos, a core audience growth metric that platforms use to rank and recommend content.