3 terms
Ad revenue share is the creator monetization model in which a platform pays creators an agreed percentage of the advertising income their content earns.
Revenue per mille (RPM) is the amount a creator actually earns per 1,000 views after the platform's share, used to compare monetization across content.
Sponsorship is a paid arrangement in which a brand funds a creator's content or channel in exchange for disclosed promotion to the creator's audience.