Creator economy

Creator fundamentals

Who creators are and how the creator economy works.

Terms

4 terms

  • Content creator

    A content creator is a person who produces and publishes media for an online audience and earns from that audience through platforms, brands and fans.

  • Creator economy

    The creator economy is the market of independent creators who earn income from audiences on social media through ads, sponsorships and direct sales.

  • Creator niche

    A creator niche is the specific topic and audience a content creator consistently serves, defining what the channel is known for and who it attracts.

  • Influencer

    An influencer is a creator whose trusted relationship with an online audience can shape opinions and purchases, which brands pay to reach through partnerships.