Design

Typography

Terms

7 terms

  • Baseline

    The baseline in typography is the invisible line on which most letters sit, used to align text, measure leading and build vertical rhythm.

  • Font

    A font in typography is a specific style, weight and format of a typeface, delivered as a digital file that renders text on screen or in…

  • Kerning

    Kerning in typography is the adjustment of space between specific letter pairs, such as AV or To, so that spacing in a word looks optically even.

  • Leading

    Leading is the vertical distance between baselines of consecutive lines of text, a core typography setting that controls readability and text color.

  • Tracking

    Tracking in typography is the uniform adjustment of spacing between all letters in a word, line or block of text, used to tune density and legibility.

  • Typeface

    A typeface is a family of letterforms sharing one consistent design, the core stylistic choice in typography that fonts deliver in specific styles and formats.

  • X-height

    X-height in typography is the height of lowercase letters without ascenders or descenders, a key factor in how large and legible a typeface appears.