6 terms
Affiliate marketing is a performance-based channel in which online stores pay partner publishers a commission for sales or leads they refer.
Amazon Ads is the advertising platform of Amazon that lets sellers and brands promote products in search results, product pages and beyond.
Amazon SEO is the optimization of product listings to rank higher in Amazon search results, combining keyword relevance with sales performance.
Google Shopping is the product search and advertising service where merchants show items with image, price and store using feeds from Merchant Center.
Merchant Center is Google's platform where online retailers upload and manage product data that powers Shopping ads, free listings and other product surfaces.
Retail media is advertising sold by retailers and marketplaces on their own sites, apps and audiences, using first-party shopper data to reach buyers.