6 terms
Content strategy is the plan that decides what content an organization creates, for whom and why, and how it is produced, distributed, measured and maintained.
An editorial calendar in content marketing is a shared schedule that plans what content is created, by whom, for which channel and when it is published.
Evergreen content is material that stays accurate and useful for years, attracting steady search traffic long after publication in content marketing.
A lead magnet in content marketing is a free, useful resource offered in exchange for contact details, turning anonymous readers into known leads.
A pillar page is a comprehensive hub page that covers a broad topic and links to detailed cluster articles, organizing content for readers and search.
A webinar is a live or recorded online presentation that educates a registered audience and generates leads as part of a content marketing strategy.