6 terms
Conversion tracking records valuable user actions such as purchases or sign-ups and links them to the campaigns and channels that led to them.
GA4, or Google Analytics 4, is Google's event-based analytics platform that measures how users find and use websites and apps across devices.
A marketing dashboard in marketing analytics is a visual report that consolidates key metrics from campaigns and channels so teams can monitor and act.
Marketing mix modeling (MMM) is a statistical method that estimates how each marketing channel and external factor contributes to sales over time.
Multi-touch attribution (MTA) distributes credit for a conversion across the marketing touchpoints a customer encountered before converting.
UTM parameters are tags added to a URL that tell analytics tools which source, medium and campaign sent a visitor, a basis of marketing analytics.