6 terms
The customer journey in marketing is the full sequence of stages and touchpoints a person goes through, from first awareness of a need to purchase and…
The marketing mix, or 4 Ps, is the set of controllable decisions on product, price, place and promotion that turns a marketing strategy into an offer.
A marketing strategy is the long-term plan that defines which customers a business serves, what value it offers them and how it will win against competitors.
The STP model is a marketing framework of segmentation, targeting and positioning that decides which customers to serve and how to be perceived by them.
A target audience in marketing is the defined group of people a brand aims to reach with its offer and messages, chosen by needs, traits and…
A value proposition is a clear statement of the benefits a product delivers to a specific customer and why that offer beats the alternatives.