6 terms
Earned media is publicity a brand gains without paying for placement, such as press coverage, reviews and shares, won through newsworthiness and trust.
Media relations in public relations is the practice of building trusted relationships with journalists to earn accurate, credible coverage for an organization.
PR, or public relations, is the strategic management of communication between an organization and its publics to build trust, reputation and goodwill.
A press kit is a ready-made package of facts, images and contacts that lets journalists report on an organization quickly and accurately.
A press release is an official written announcement that an organization issues to journalists to share newsworthy information in public relations.
Reputation management in public relations is the ongoing work of shaping, monitoring and protecting how stakeholders perceive an organization over time.