5 terms
Influencer marketing is a social media practice in which brands work with creators whose audiences trust them to promote products, ideas or causes.
Organic reach in social media marketing is the number of unique people who see a brand's content through unpaid distribution rather than paid ads.
Social listening in social media marketing is the analysis of public online conversations about a brand, market or topic to guide strategy and action.
Social media marketing (SMM) is the use of social platforms to build audiences, engage customers and drive business results through organic and paid content.
A social media strategy is a documented plan that links an organization's goals to chosen platforms, audiences, content, budget and success metrics.