6 terms
Anchor text is the visible, clickable text of a hyperlink, which search engines read as a signal of what the linked page is about in SEO.
A backlink in SEO is a link from another website to your page, which search engines read as a signal of discovery, relevance and authority.
Domain Authority (DA) is a third-party SEO metric from 1 to 100 that predicts how likely a website is to rank, based mainly on its backlink…
Link equity is the ranking value that a hyperlink passes from one page to another, shaped by the linking page's authority, relevance and placement.
Nofollow is a link attribute value that tells search engines a page does not vouch for the linked URL, limiting how much ranking credit the link…
A sponsored link is a link placed in exchange for payment or other value, which SEO rules require to be marked with rel sponsored or nofollow.