6 terms
A Google Business Profile is the free business listing shown in Google Search and Maps, and the main data source for visibility in local SEO results.
Google reviews are customer ratings and comments on a Google Business Profile that shape a local business's trust and visibility in Maps and Search.
A local citation is any online mention of a business name, address and phone number, which helps search engines verify it for local search results.
The local pack is the map-based block of nearby business listings that search engines show for local-intent queries, a central target of local SEO.
NAP in local SEO stands for a business's name, address and phone number, whose consistency across the web helps search engines verify a local business.
A review response is a business owner's public reply to a customer review on a platform such as Google Business Profile, shaping trust and local visibility.