Creator economy

Creator business

Contracts and rights in creator partnerships.

Terms

3 terms

  • Exclusivity clause

    An exclusivity clause in a creator contract bars the creator from working with competing brands in a defined category, territory and period.

  • Usage rights

    Usage rights define how, where and for how long a brand may use a creator's content in a partnership, and they are priced on top of…

  • Whitelisting

    Whitelisting in creator partnerships gives a brand permission to run paid ads through a creator's social account, using the creator's name and content.